Hey Barbara Iverson — as with any new consumer behavior, I think timing is imperative. We’re still in the early days of digital publication subscriptions, which will 1) retrain consumers to place a higher value on written content and 2) overwhelm / frustrate them with a lack of access to some of that content.

Blendle launched in 2014, and until recently (and possibly still today), it was too early for mass adoption of microtransactions. That doesn’t mean they won’t work.