Hey — John McGinnis, that figure is based on typical Hollywood studio budgets for TV & film, the entities discussed in this piece investing in and pursuing interactive storytelling. Of course you’re correct that $$ does not = entertainment value.
Written by Mike Raab
Writing about entrepreneurship, media, tech, life. Author of Founded: https://www.amazon.com/Founded-B-S-Guide-Student-Entrepreneurs/dp/163909007X/